Since Rest & Relax focuses on three separate product categories that each have their own specific offers and promotions, multiple landing pages have to be built to accommodate this. These landing pages share a similar structure for consistencies sake, but their content and imagery is altered between the pages. This way, if you’re shopping for a massage chair, you won’t have to sift through all of the hot tub and mattress offers before you find what you’re looking for.

The final step of this sale is the physical location. When a customer walks into the store to make their purchase, they should be greeted by consistent messaging and creative imagery that lets them know they’re in the right place and the sale is still on. That’s where window clings, table tent toppers, and printed sales sheets come into play.