Rest & Relax is an American based outdoor/indoor living store that sells hot tubs, mattresses, and massage chairs. Throughout the year they hold various promotional events, and they need developed and implemented creative for these sales. In this case, the campaign was focused on their upcoming Labour Day sales event.
Create key campaign creative and implement it across product specific landing pages, email marketing pieces, and print materials.
Rest & Relax
Rest & Relax
Since Rest & Relax focuses on three separate product categories that each have their own specific offers and promotions, multiple landing pages have to be built to accommodate this. These landing pages share a similar structure for consistencies sake, but their content and imagery is altered between the pages. This way, if you’re shopping for a massage chair, you won’t have to sift through all of the hot tub and mattress offers before you find what you’re looking for.
Rest & Relax
Email marketing pieces are the ideal choice to alert existing and potential customers of Rest & Relax’s newest sale. Within one email, nearly all of the promotional offers can be shown in a truncated fashion, and those who are interested can click into the landing page of their choosing.
Rest & Relax
Email marketing pieces are the ideal choice to alert existing and potential customers of Rest & Relax’s newest sale. Within one email, nearly all of the promotional offers can be shown in a truncated fashion, and those who are interested can click into the landing page of their choosing.
Rest & Relax
The final step of this sale is the physical location. When a customer walks into the store to make their purchase, they should be greeted by consistent messaging and creative imagery that lets them know they’re in the right place and the sale is still on. That’s where window clings, table tent toppers, and printed sales sheets come into play.
Rest & Relax
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