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April 1, 2021

AuRista Exploration

AuRista Exploration is a new gold mining company that operates out of the Urban Barry land plot in Quebec that strives to acquire, explore, and develop world class precious metal assets. Their recent creation and goal of listing their IPO in 2022 required a professional logo and brand design that puts them shoulder to shoulder with some of the biggest Canadian mining companies.

Task

Develop a brand identity for a new Canadian based gold mining company, along with an investor presentation that outlines brand language and elements.

  • Strategy

    Brand Strategy, UI/UX Design

  • Design

    Brand Design, Website Design

  • Client

    AuRista Exploration

  • Tags

    Branding, Website

View The Website

AuRista Exploration

Creating An Icon
& Wordmark.

Modern logos need to be as scalable as they are functional, and this was at the forefront of the AuRista Exploration logo design. The logo is comprised of an icon and wordmark, with the “Au” being able to exist on its own when necessary. Conceptually, I leaned into the “Au” of the company name relating to the periodic symbol for gold and selected a colour palette based on this.

AuRista Exploration

Designing A Professional Presentation That Inspires Confidence.

As AuRista Exploration is looking for further funding and high-tier investors, they need a presentation that not only looks professional and trustworthy, but one that contains enough information to expand on physically as well as convince prospective investors if they were to read through it separately. This deck helped to solidify the extended brand language of the company, and was frankly a joy to create.

Take A Deeper Look

AuRista Exploration

Bringing Digital Life To AuRista Exploration.

A few months after the brand had been completed and AuRista secured some raises, they were ready to move forward with a full website build. What started as a one page plan evolved into a multi-page site with interactive gold futures charts and detailed share structure tables.

AuRista Epxloration

A Mobile & Interactive Investor Presentation.

As many investors are constantly on the move between meetings and presentations, I made sure that the website was easy to navigate on the go. With a dark theme in mind, it can be difficult to create distinguishable sections due to the limited colour palette. I used video and image backgrounds to help make those sections clearer.

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