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Campaign Social Media UI/UX
January 1, 2022

Leansquad

Leansquad is a fitness brand and platform created by Phil Mackenzie, a former professional rugby player looking to bring simple, results-based fitness routines into everyones busy lives. I designed a little bit of everything with the team at Leansquad—from screens and user flows for their mobile and desktop applications, to promotional campaigns, videos ads, email marketing pieces, brand guidelines, app store screenshots, and much more. I had the chance to champion a few initiatives, as well as improve and iterate on existing designs for both their website and app.

Task

Retainer design work encompassing user flows for their app, promotional campaigns, videos ads, email marketing pieces, brand guidelines, and much more.

Leansquad

Let's Jump Right Into It With Promotional PDF's.

There’s a lot of work to share, so let’s just get right to it. Below, you can see examples of some the multi-page promotional/instructional PDF’s I designed.

Leansquad

Expanding on the Brand Guidelines.

I had the opportunity to expand upon a 1 page brand sheet containing colours, typography and logos. I created a comprehensive 18 page brand guideline document showcasing the story, tone, acceptable uses of colours and logos, brand application examples, apparel, and more.

Leansquad

Here's Some Campaign Key Creative Examples.

Throughout my time working with Leansquad, I built a variety of campaigns to promote holidays and sales, or simply just special offers. Here are two examples of key creative for one of their Black Friday sales and a Christmas sale.

Leansquad

A/B Testing Versions on Versions.

Here are some examples of blog call to actions I created during a spring promotion. There were many more versions created, however below are 6 examples that showcase how versatile the Leansquad brand can be, even in a small space.

Leansquad

How About Some Apparel?

I wasn’t always doing purely digital work. Here’s a few examples of some apparel and product design I spearheaded. You can find a few of these on the Leansquad shop today!

Leansquad

Spicing Up Email Designs

Marketing emails are always a fun challenge, and the Lean Drop was no different. These mock ups don’t encompass the full design, so if you’re curious, the link below will show you the email in its full glory. Are emails glorious? I’m not sure.

Wanna See The Full Image?

Leansquad

Spicing Up Email Designs

Marketing emails are always a fun challenge, and the Lean Drop was no different. These mock ups don’t encompass the full design, so if you’re curious, the link below will show you the email in its full glory. Are emails glorious? I’m not sure.

Wanna See The Full Image?

Leansquad

Let's Get Finish Off With Some Social Graphics

Leansquad had various needs for social posts, including general brand awareness, new challenge announcements, promotional campaign pieces, feature updates, and more.

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