Branding Archives - Error Untitled Designs https://erroruntitled.com/portfolio-tag/branding/ Mon, 27 Nov 2023 23:39:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://erroruntitled.com/wp-content/uploads/2021/01/cropped-eu_favicon_1-32x32.png Branding Archives - Error Untitled Designs https://erroruntitled.com/portfolio-tag/branding/ 32 32 Mayker Capital https://erroruntitled.com/project/mayker-capital/ Sat, 25 Nov 2023 01:09:37 +0000 https://erroruntitled.com/?post_type=ohio_portfolio&p=151475 The post Mayker Capital appeared first on Error Untitled Designs.

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Mayker Capital

A Fresh Colour Palette for a Fresh Brand.

If you’ve ever taken so much as a brief browse through investment or venture websites, you’ll notice one thing: Everyone loves blue. Many brands are safe and simple, but as such they tend to blend together in the space. With Mayker, I wanted to make an impact immediately, and as such I leaned into a colour that is rarely used in the space: Royal purple. Part of the fun with the Mayker brand is not being restricted to purple for small supporting pieces such as email profile photos like the ones shown below.

Mayker Capital

Inspiring Confidence Through a Professionally Designed Presentation.

As Mayker Capital has two audiences—founders and investors—the investor presentation needs to speak to both, while not being overwhelming to either. The team and I went through over 50 versions of this presentation, fine tuning language, imagery, graphics, etc while incorporating feedback from larger players in the space. The feedback we’ve received after those edits has been overwhelmingly positive, I’m happy to say.

Take A Deeper Look

Mayker Capital

A Website to Pull it All Together.

With the brand and investor presentation complete, I moved on to the final piece of the puzzle: A responsive website. The Mayker Capital site has fun and engaging interactions, along with a custom-made interactive 3D scene in the hero section. To this day, it remains one of my favourite builds.

Contact Me

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Project Or Website
You Need Help With?

Whether you need a website rebuild, a platform to sell your product, or just a fresh set of eyes on your marketing campaign, I’m ready to help.

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]]> Leansquad https://erroruntitled.com/project/leansquad/ Wed, 22 Nov 2023 23:18:19 +0000 https://erroruntitled.com/?post_type=ohio_portfolio&p=151385 The post Leansquad appeared first on Error Untitled Designs.

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Leansquad

Let's Jump Right Into It With Promotional PDF's.

There’s a lot of work to share, so let’s just get right to it. Below, you can see examples of some the multi-page promotional/instructional PDF’s I designed.

Leansquad

Expanding on the Brand Guidelines.

I had the opportunity to expand upon a 1 page brand sheet containing colours, typography and logos. I created a comprehensive 18 page brand guideline document showcasing the story, tone, acceptable uses of colours and logos, brand application examples, apparel, and more.

Leansquad

Here's Some Campaign Key Creative Examples.

Throughout my time working with Leansquad, I built a variety of campaigns to promote holidays and sales, or simply just special offers. Here are two examples of key creative for one of their Black Friday sales and a Christmas sale.

Leansquad

A/B Testing Versions on Versions.

Here are some examples of blog call to actions I created during a spring promotion. There were many more versions created, however below are 6 examples that showcase how versatile the Leansquad brand can be, even in a small space.

Leansquad

How About Some Apparel?

I wasn’t always doing purely digital work. Here’s a few examples of some apparel and product design I spearheaded. You can find a few of these on the Leansquad shop today!

Leansquad

Spicing Up Email Designs

Marketing emails are always a fun challenge, and the Lean Drop was no different. These mock ups don’t encompass the full design, so if you’re curious, the link below will show you the email in its full glory. Are emails glorious? I’m not sure.

Wanna See The Full Image?

Leansquad

Spicing Up Email Designs

Marketing emails are always a fun challenge, and the Lean Drop was no different. These mock ups don’t encompass the full design, so if you’re curious, the link below will show you the email in its full glory. Are emails glorious? I’m not sure.

Wanna See The Full Image?

Leansquad

Let's Get Finish Off With Some Social Graphics

Leansquad had various needs for social posts, including general brand awareness, new challenge announcements, promotional campaign pieces, feature updates, and more.

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Project Or Website
You Need Help With?

Whether you need a website rebuild, a platform to sell your product, or just a fresh set of eyes on your marketing campaign, I’m ready to help.

Let's Get Started

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]]> AuRista Exploration https://erroruntitled.com/project/aurista-exploration/ Fri, 03 Sep 2021 03:24:20 +0000 https://erroruntitled.com/?post_type=ohio_portfolio&p=149508 The post AuRista Exploration appeared first on Error Untitled Designs.

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AuRista Exploration

Creating An Icon
& Wordmark.

Modern logos need to be as scalable as they are functional, and this was at the forefront of the AuRista Exploration logo design. The logo is comprised of an icon and wordmark, with the “Au” being able to exist on its own when necessary. Conceptually, I leaned into the “Au” of the company name relating to the periodic symbol for gold and selected a colour palette based on this.

AuRista Exploration

Designing A Professional Presentation That Inspires Confidence.

As AuRista Exploration is looking for further funding and high-tier investors, they need a presentation that not only looks professional and trustworthy, but one that contains enough information to expand on physically as well as convince prospective investors if they were to read through it separately. This deck helped to solidify the extended brand language of the company, and was frankly a joy to create.

Take A Deeper Look

AuRista Exploration

Bringing Digital Life To AuRista Exploration.

A few months after the brand had been completed and AuRista secured some raises, they were ready to move forward with a full website build. What started as a one page plan evolved into a multi-page site with interactive gold futures charts and detailed share structure tables.

AuRista Epxloration

A Mobile & Interactive Investor Presentation.

As many investors are constantly on the move between meetings and presentations, I made sure that the website was easy to navigate on the go. With a dark theme in mind, it can be difficult to create distinguishable sections due to the limited colour palette. I used video and image backgrounds to help make those sections clearer.

Contact Me

Do You Have A
Project Or Website
You Need Help With?

Whether you need a website rebuild, a platform to sell your product, or just a fresh set of eyes on your marketing campaign, I’m ready to help.

Let's Get Started

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]]> Groovy Bot https://erroruntitled.com/project/groovy-bot/ Wed, 28 Jul 2021 04:57:45 +0000 https://erroruntitled.com/?post_type=ohio_portfolio&p=149777 The post Groovy Bot appeared first on Error Untitled Designs.

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Groovy Bot

15 Millions Servers, 500+ Million Users. Where Do You Start?

In Discord servers, you can add various bots to accent your experience, with the most popular bots being those that could play music. Groovy Bot was the second most popular, underneath Rhythm Bot. An avid user of both myself, I was incredibly excited to tackle this project. To begin, I proposed a survey be sent out with a few questions that would help me to understand how the community views the bot.

Groovy Bot 1
Groovy Bot 2
Groovy Bot 3
Groovy Beta

Groovy Bot

Survey Questions
& Results.

The survey was randomly sent to 2% of users when inputting commands. Over the 4 days we ran the survey, we received 8,731 responses. I learned that 70% of respondants see it as a “chilled out and relaxed” brand, and 60% found the boombox more iconic than the colour scheme.

Groovy Bot

Competitors & Concept Development.

Before concepting began, I researched the branding and general experience behind some of the other top bots. I joined their Discord servers, interacted with their communities, and explored their brand design. As a key portion of this project was to develop a logo that supported variations, I paid close attention to this during research. I found that most used colour to separate their bots, and some had created character based versions. These separate bots were offered to premium members, and would allow large servers (typically thousands of members) to use multiple bots in different voice channels. That may sound confusing, but to sum it up: one voice chat might want to listen to rap, and one might want rock. Each needs a bot, and the free version only allows one per server. My concepts explored various icon and lettermarks that I later expanded upon.

Groovy Bot

Logo Version 1.

With version 1, I looked for ways to retain pieces of the boombox while also redesigning it to fit comfortably in a circle. I also used similar colors to the original and focused on providing a fun and recognizable icon through bolder colours that users would still associate with Groovy. Many people felt the tape deck in the original logo looked like a face, so I focused on that with this concept and personified the bot inside of a large speaker.

Groovy Bot

Graphic Element.

This interpretation of sound waves was designed to be used in a multitude of ways. Through a variety of layering effects, it is adaptable and unique. On its own, this background element is made up of multiple layers within layers of blurred and stacked sound wave elements. This gives off a light Vapourwave vibe that simultaneously brightens and relaxes any scene it’s in. It can also be blended into colored backgrounds to provide depth.

Groovy Bot

Logo Version 2.

With version 2, I wanted to illustrate that a text based icon could be more than just a letter G in a circle, which was a fear of the clients’. Through layering and cut-outs, this becomes as much of an icon as it is a combination of letters. I pushed for a more obvious play of light and shadows along with the use of the Groovy Bot initials, all of which is built to reference a CD and a play button.

Groovy Bot

Graphic Element.

A differing interpretation of sound waves, this circular element is constructed to highlight a particular piece of an image. Circular in nature, these elements are meant to be combined with a point of interest, drawing the eye naturally towards the center. The sound waves themselves begin to blur as they expand further away from the center, and one can use as many or as little as desired, depending on the application.

Groovy Bot

Version 1 Was The Ultimate Winner.

There was a multitude of icon and background colour variations requested, as well as edits to the complexity and amplitude of the graphic element. Changes were made to the position of the speaker mounting holes to ensure they would fit better in the small space of the Discord profile picture, and the “.bot” was removed.

Groovy Bot

Accompanying Pattern & Developer Versions.

The final two sets of deliverables for this rebrand were updating the accompanying pattern and to create a set of beta/developer versions that the team could use when testing new features. Expanding upon the existing Groovy pattern, this set unifies the look and feel of the pattern elements while also referencing both gaming and music. As a callout to the original logo, you’ll find the “tape deck face” used as one of the icons.

Contact Me

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Project Or Website
You Need Help With?

Whether you need a website rebuild, a platform to sell your product, or just a fresh set of eyes on your marketing campaign, I’m ready to help.

Let's Get Started

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]]> Aceso Therapeutic https://erroruntitled.com/project/aceso-therapeutic/ Tue, 22 Jun 2021 20:58:58 +0000 https://erroruntitled.com/?post_type=ohio_portfolio&p=149428 The post Aceso Therapeutic appeared first on Error Untitled Designs.

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Aceso Therapeutic

Migrating Five Pages Into One Experience.

Previously, the Aceso site had five separate pages that contained roughly one paragraph each of information. I suggested combining that into one centralized home page with clickable anchor links to provide users with a top-down brand story with no additional pagination.

Aceso Therapeutic

A Confident & Modern Rebrand.

The updated logo makes use of a modern sans serif font and a bolder contrast between the primary and secondary words, both in weight and size. “Aceso” was brought to the forefront as many customers dropped the “Therapeutic Development” when referring to them verbally. The star-wave element in the A was brought over from the original logo so those who might be confused by the rebrand will recognize it quickly.

Contact Me

Do You Have A
Project Or Website
You Need Help With?

Whether you need a website rebuild, a platform to sell your product, or just a fresh set of eyes on your marketing campaign, I’m ready to help.

Let's Get Started

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