As Mayker Capital has two audiences—founders and investors—the investor presentation needs to speak to both, while not being overwhelming to either. The team and I went through over 50 versions of this presentation, fine tuning language, imagery, graphics, etc while incorporating feedback from larger players in the space. The feedback we’ve received after those edits has been overwhelmingly positive, I’m happy to say.

A key marketing strategy behind Testa’s growth is a strong and informative blog section, optimized for SEO. They had clearer and larger requirements for their blog than most, with needs such as dynamic reading time suggestions, persistent CTA’s, strong sorting options, highly optimized page speeds, and more.

A key requirement for the ALS Rally site was to have live donation tracking that updated dynamically. Additionally, in order to set these teams up, a simple intake process was established and a templated team page was created. This allows the organizer of the rally to manage these tasks himself.

As AuRista Exploration is looking for further funding and high-tier investors, they need a presentation that not only looks professional and trustworthy, but one that contains enough information to expand on physically as well as convince prospective investors if they were to read through it separately. This deck helped to solidify the extended brand language of the company, and was frankly a joy to create.

As many investors are constantly on the move between meetings and presentations, I made sure that the website was easy to navigate on the go. With a dark theme in mind, it can be difficult to create distinguishable sections due to the limited colour palette. I used video and image backgrounds to help make those sections clearer.

The updated logo makes use of a modern sans serif font and a bolder contrast between the primary and secondary words, both in weight and size. “Aceso” was brought to the forefront as many customers dropped the “Therapeutic Development” when referring to them verbally. The star-wave element in the A was brought over from the original logo so those who might be confused by the rebrand will recognize it quickly.

The first thing you see when you land on the homepage should convey the overall look, feel, and tone of the website, and pack a bit of a creative punch to boot. Now that’s just my opinion, but I think it makes sense, right?

Everyone has opened a website that immediately pops up two or three forms at once that ask you to input your email for a discount, sign up for a newsletter, or join their club. While this can generate leads, it can also turn users away because they can’t browse the website without constant interruptions. A single pop up is all one should need, or in this case, call to action buttons that immediately display a consultation form without bombarding the user.